You will receive a minimum of 10 videos about you, your business and your opinions within your Industry/Niche. We release an episode a week over the course of 3 months.
Video is changing the face of the internet, in fact its shifting our focus away from the television set and into our phones. Think about the last time you were in a room and either your spouse, a friend or a family member was watching ‘their program’ on television. If you are not as into the program as the other, where is your attention? – It’s on your phone, looking at content and watching video.
Now with the dawn of the connected TV, you may well be like me and watch hours and hours of YouTube content directly through your flat screen.
One of the strongest pieces of evidence to support the notion that video is the future of the internet is the impact it’s having on some of the most popular online services that, unlike YouTube, didn’t start out with a video focus.
For example, when Instagram, which rose to prominence as a social photo sharing app, announced a new 60-second video limit, the company revealed that the time its users spend watching videos has increased by more than 40% in six months.
The impact of video is even more apparent when looking at Instagram’s owner, Facebook.
The world’s largest social network is now one of the most popular platforms for sharing video, and a real threat to YouTube.
Live video is not a fad
The biggest trend in online video recently has been live video.
Numerous brands have embraced Meerkat and Twitter- owned Periscope, as well as Facebook Live. Facebook is investing heavily in Live, and it appears to be paying off.
From working with clients and our own tests Facebook’s Live video has been a bigger, faster phenomenon than anyone (including Facebook) expected, and engagement on Live videos is much higher, with Live videos receiving ten times as many comments as pre- recorded videos.
What we do
Through 1,000’s of client tests and using simple human psychology we know that video is the best way to tell stories in the online world. For this reason, we start every TrailBlazer Campaign with a 1⁄2 day video shoot, from which we direct and shoot a minimum of 10 individual episodes. Each episode will be part of your story, be it the history of your company, an introduction to one of your services, or a thought leadership piece on the goings on within your industry or niche.
During the shoot we will also be streaming some of the ‘behind the scene’ content LIVE on Facebook and Periscope which will be shared across all social media channels, which will start to warm your audience up to the upcoming video content.
Once edited, the videos will be launched once a week on a specific day to allow for consistency and engagement with your audience. They will be uploaded separately to YouTube and Facebook as the two platform prefer content that is ‘native’ to them and not just links videos hosted away from their platforms.