D.O.T.S

Crowd Funding and Product Launch

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D.O.T.S

The Brief

Fix a broken ecommerce store. Then launch the brand across all social media platforms ahead of the first shipment of product to the UK. The company also has a number of deep brand stories that needed to be told during the launch.

The Client

Daughter of the Soil are a cosmetics brand with an ethos of giving back to their African routes. The company has a variety of high end creams that are targeted towards a certain criteria of woman.

The Solution

We redeveloped the website within the incredibly tight 30-day window. We then implemented our TrailBlazer Campaign into their Indiegogo crowd funding campaign, to pre sell £1,000’s of product ahead of the arrival of the first shipment. We also set up and grew all social media channels including a new blog on their website and a video channel to tell their deep brand stories.

The Campaign’s key results after 3 Months:

Website
A fully functioning WordPress website with ecommerce functionality through Woo Commerce launched 30 Days after project start.

Engagement
We built all social media and video channels from scratch to a large targeted daily engaged audiences

Crowd Funding
We launched and pre-sold a number of products ahead of their first UK shipment

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