Fix a broken ecommerce store. Then launch the brand across all social media platforms ahead of the first shipment of product to the UK. The company also has a number of deep brand stories that needed to be told during the launch.
Daughter of the Soil are a cosmetics brand with an ethos of giving back to their African routes. The company has a variety of high end creams that are targeted towards a certain criteria of woman.
We redeveloped the website within the incredibly tight 30-day window. We then implemented our TrailBlazer Campaign into their Indiegogo crowd funding campaign, to pre sell £1,000’s of product ahead of the arrival of the first shipment. We also set up and grew all social media channels including a new blog on their website and a video channel to tell their deep brand stories.
The Campaign’s key results after 3 Months:
A fully functioning WordPress website with ecommerce functionality through Woo Commerce launched 30 Days after project start.
We built all social media and video channels from scratch to a large targeted daily engaged audiences
We launched and pre-sold a number of products ahead of their first UK shipment