Nobody Likes a Slow Website... I have a 15 minute solution
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Written by Richard Woods
December 6th, 2017

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Nobody Likes a Slow Website – I have a solution (it only takes 15 mins)

What a great Lead Gen Micro-Summit – Thank you everyone who attended.

It is always great fun to see everyone, catch up with familiar faces and of course meet new connections.

Thank you to all my team for their amazing organisational skills and of course to Jake for his fab insights.

I must say, I feel totally exhausted this morning after all the planning and finally pulling it all off.

You could say that by the end of yesterday I was not at my sharpest, in fact I was operating on empty, maybe even 50% slower than my fastest pace!  – My great team may have made the odd allowance for me.

…but what if a website did the same, would you tolerate it? Or would you simply leave and go to another site?

We would all simply move on wouldn’t we?

That is what Google observed a while back and ever since, slow websites have been penalised by its algorithm.

In addition, a slow page speed means that search engines can crawl fewer pages which also will negatively affect your indexation.

Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.

There is a solution…

The below 3 step process – For WordPress Only (try and share your results)

  1. Find out where you are:

The best FREE Tool is Pingdom’s Website Speed Test to help you analyse the load speed of your websites – It will give you a load speed time.

http://tools.pingdom.com/fpt/

(Screen shot that as a bench mark)

    1. Use some or all of the below four plugins
      • WP Fastest Cache – https://www.youtube.com/watch?v=0Qvju9_dKHA – follow this guide to configure it effectively.
      • WP-Optimize – speeds up database.
      • Optimus – easy-to-use plugin used to bulk optimise all the images on your site. Once installed, go to settings > Optimus > Optimus Bulk Optimizer > Optimize all images.
      • Lazy Load – only load images before the fold on pages when you don’t scroll
    2. Once finished, take another screenshot of how fast it is after.

This is an example result we have for our client Boiler 24/7 who had a 4.79 second load time before we did this work:

PingDom Results

 

Then a 1.80 second load time after we completed this work:

PingDom Results

 

Why not share your before and after improvements with the group?

I would love to see how you all get on.

I hope that helps guys,

Richard

 

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