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Measurefest 2014

Measurefest

Last week, we were off to MeasureFest. Think of it as a festival for Digital Marketing geeks like us! We loved it. The excitement, the buzz, the meeting of like mindedness people like ourselves.
For those of you that are wondering what this amazing festival is, and how you can attend this exclusive event…

‘MeasureFest is dedicated to exploring the convergence of web analytics, conversion rate optimisation and usability; in the practical, in-depth and comprehensive style that you’ll love.’
We had a great time and gained some invaluable knowledge, as well as some speakers confirming that we’re not missing some vital information for our clients.

The day is split in to four sections; Performance, Analytics, Conversions and Insight. And we’re going to bring you the best, and most useful information from each.

Performance:

NEED FOR (PAGE LOAD) SPEED – NEIL BARNES, HEAD OF INSIGHT AND TRAFFIC, FRIDAY MEDIA GROUP
Who knew the speed of your website was so vitality important to your online business. It is an area often overlooked by many, yet it has a really important bearing on user perception and traffic generation. They say that if your site takes longer than 3 seconds to load the majority of people will abandon the page. They also are likely to form their first impressions of your site in 3 seconds. Neil recommended making page load speed a KPI, getting data from Google Analytics and aiming to improve load times.

To see how your site speed is doing and to get tips for optimising site performance visit:

http://developers.google.com/speed/pagespeed/insights/

Analytics:

BAD BREAKUPS AND WEB ANALYTICS – PHIL HASLEHURST, MARKETING MANAGER, DECIBEL INSIGHTphoto 1

This was a talk that made you sit up and listen. Phil likened his search to discover what went wrong in his past relationship to trying to find out why conversion rates have dropped on a website. In his case, based on the data he provided, it appears to be dubious fashion sense and too many trips to Weatherspoons that finally caused the break up. It’s important to understand what your data is telling you, web analytic tools are great at reporting on what has happened on your site, but how are you expected to grow your business if you can’t identify reasons why. Decibel Insight were the main sponsor to the event, and love to share their enthusiasm for data visualisation and heatmaps. Oh and they also gave us free cupcakes!

Conversions:

IS IT A BIRD? IS IT A PLANE? IS IT A CTA? – JOE DOVETON, HEAD OF CLIENT SERVICES, GLOBALMAXER
If you are a multinational company there is a whole minefield to navigate when it comes to website design. There are so many different cultures to consider and testing different CTAs in different countries is essential. Interestingly as well, eye tracking studies have also shown that people relate to photos of faces on websites, and the photos can also help guide your viewers eye to where you want it to look.

Insight:

OUR SME DIGITAL MARKETING FOR,ULA: SPEND – MEASURE = ROI / BRAND (EXPLAINED) – WAYNE MOUSSALLI, MANAGING DIRECTOR, D2 INTEGRATED DIGITAL
Brand awareness is a very powerful aspect of marketing for most small businesses, but its hard to get yourself out there on a budget and compete against bigger names. It’s a balancing act when it comes to splitting your budget between spending and measuring. You need to look at the entire customer journey and then attempt to improve every step by setting up clear goals and focusing on improving the ROI of these.

There was so much information to take to away that was useful and if you are interested in knowing more then, we would highly recommend you to go. Have a look at Measurefests website (http://www.measurefest.com/) and sign up to their mailing list if you would like more info and to be in poll position to know when the next event is.

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