Make Video Work For You Get Interactive through Video

Written by Jess Cote
January 27th, 2017

Video Marketing

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Make Video Work For You – Yomp’s Show Reel

Here at Yomp Marketing we pride ourselves on helping other businesses create a regular stream of leads through our Lead Generation Campaign service.

A big part of generating traffic to your business is by creating thought leadership interactive videos. Video is changing the face of the internet, in fact its shifting our focus away from the television and onto our mobile phones.

According to research 65 percent of the population are visual learners and so if you are not utilising visuals in your marketing mix then you are missing out on a huge potential customer base.

This is why for every client we take on for our lead generation campaign, we make sure that we produce high quality engaging video’s.  By creating these engaging videos and distributing them through the web, our campaigns are able to spark interest with our customer’s target audience and move them into a company prospect.

In Yomps most recent YouTube video, we have created a show reel of our previous work with clients to demonstrate a few examples of the different types of videos and categories that we can create.

These categories include: about us videos, thought leadership videos, on-location videos and event videos.

Why trust that video will work for me?

One of the strongest pieces of evidence to support the notion that video is the future of the internet is the impact its having on some of the most popular online services, that unlike YouTube didn’t start out with a video focus.

For example, Instagram, which started off as a photo sharing platform introduced a 60 second video publishing option, also Instagram’s owner Facebook you will now find most of your news feed full of videos including live videos.

So how does Yomp Marketing use video in our Lead Generation Campaign?

Through our own testing and using simple psychology we know that video is the best way to tell stories in the online world.  So because of this we start every TrailBlazer campaign with a half day video shoot, your dedicated campaign manager and film crew will direct and produce a minimum of 10 professional videos.

Prior to the video shoot you will have a kick off meeting where we will discuss the titles of the videos, our aim is to tell a story of you and your industry, they will usually include the history of your company, an introduction to all your services and a thought leadership piece.

Once your videos are edited they will be launched once a week on a specific day to allow for consistency, alongside the video we will produce an inspired blog, email and social campaign for each video.  This enables your business to become relentless with your key messages and each week has a different topic/theme which over time will position you as a key thought leader in your industry.

If you would like to find out more about our Lead Generation campaign and all of the other elements to it, please click Here.

If you have any questions or you want to book yourself onto one of our discovery sessions then please feel free to give us a call on – 02031371698 or get in touch via our Website.

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