Email Marketing The importance in 2017
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Written by Andy Simpson
November 3rd, 2016

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The Importance of Email Marketing in 2017

In Richards most recent YouTube Video he talks about the benefits and importance of email marketing and re-assures that email marketing is most defiantly relevant going into 2017.

"The fact is people do still look at emails and it is really important."

Richard Woods, Yomp Marketing
Richard explains that the email marketing campaigns that we send out for clients achieve a 30% open rate. Those of you that may think 30% isn’t that big, when you think about the average client’s database is around 60,000 that’s 18,000 people actually opening your email and receiving some brand awareness.

You may then receive 1-2% of people actually clicking on a link from your email directing them to a landing page, that’s 60 potential customers who have seen the email and are now interested in finding out more.

Here at Yomp Marketing we will set up tracking that enables us to see which customers are taking that next step and clicking to your landing page. With this information you can make sure that you’re targeting the right people and following up on all the hot leads by calling directly.

When you direct people to a specific landing page you need to make sure that you are putting something into the customer’s hands that adds value to them, whether it is a special offer or an option to download an info pack.

What are the benefits of email marketing?

  • Allows targeting
  • Is data driven
  • Drives direct sales
  • Enables A/B testing
  • Builds Relationships, loyalty and trust
  • Supports sales through other channels

How does email marketing work?

Each week our team at Yomp will create an engaging and professional email to send out to your database with links to videos, thought leadership blogs and services.

Then within two to three days we will create two lists that will enable you to follow up on any hot leads. The first list shows all the people who opened the email, we would call these warm leads. The second list consists of all the people who have visited your landing page and have converted through the info swaps and pop ups we created, these are what we call hot leads.

Once we’ve provided you with the key information you then follow up on these leads converting them into clients!

If you would like to find out more about our email marketing services, take a look at Richard Woods most recent Video below.

Or visit our services page on our website – Lead Generation

Alternatively give us a call on – 01276 805 848 and one of our friendly members of staff will be able to answer any questions you may have.

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