Conversion Optimisation Optimise your Home Page
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Written by Andy Simpson
December 2nd, 2016

Latest News, Video Marketing

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Reasons Why You Should Invest in Conversion Optimisation

Conversion optimisation is about getting more enquiries for your website from the same amount of traffic. It’s a very important part of what we do for our clients as a lead generation agency, but really its something that everyone should be doing on their website for their marketing campaigns.

In order to receive enquiries, you need to make sure your homepage is conversion optimized in order to turn those readers into customers. In our latest video Richard talks about what we do to help our customers receive conversions.

The first thing we introduce is a video onto the homepage. 65% of us are visual learners, so why not explain your products and services by speaking to your readers through a video. Proven through testing with our existing clients, videos have up to a 20% uplift when implemented onto a website.

This is because when people are interested in a business or a product, watching a video allows them to engage more with the person compared to reading a website page.

The next thing we do for our clients is to add call to actions on your home page. We believe that providing something on your website that proves to add value to the customer’s experience will more likely gain trust and enquiries.

This could be anything from providing an info pack download or a price list download to offering 20% of when filling out an enquiry form.  Another example, is what we do for people who visit our own website, which is our 30 leads 30 days’ challenge. This is free information and knowledge provided by us sent to people’s inboxes daily.

All of these ideas encourage people to find out more and feel like they can trust the business enough to provide you with personal information like their email address or phone number. This is vital information that you will need to follow up on enquires and convert them into sales.

The final thing that we implement with all our customers is a pop up. We know people find these pop ups irritating but we cannot argue with the results and benefits it has to helping conversion optimisation.

Across the board for our clients pop ups have created a 27% uplift in conversions which if you add to the 20% uplift of home page videos that’s a total of up to a 47% increase in conversions.

We hope you found this blog post useful and please feel free to watch our latest video below for more information on conversion optimisation

If you have any questions or want to find out more then give us a call on – 01276 805848

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